A Flagship Concept Store Defining Tokyo’s High-End Casual Style
Positioned at the peak of the BEAUTY&YOUTH brand, this concept store reimagines refined casual wear through a Tokyo lens. Under the theme of “Cool Clothing for the Sophisticated Urbanite,” we present a genderless, borderless style for the modern City Man and Woman.
Spanning three levels and approximately 1,300m²—our largest retail space to date—the store is thoughtfully zoned into women’s, men’s, resort, and relaxation categories. From our signature original collections to rare Japanese labels, carefully curated vintage clothing, watches, eyewear, accessories, and even skincare and underwear, the range speaks to a contemporary, discerning lifestyle.
More than just a store, it is a sophisticated salon-like space where customers can relax, explore, and fully immerse themselves in the world of fashion.
